Pantai Bharu Holdings Sdn Bhd has identified core values guiding the conduct of its business operations. These are:
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Integrity |
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Continuous Quality Improvement |
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Customer Satisfaction |
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Team Work |
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| Pantai Bharu believes efforts to generate profit and social responsibility are not necessarily at odds with each other. |
"We are a business entity" |
| The Pantai Bharu Group of Companies is a business entity managed rationally and economically with the main focus of providing the best service for its customers and enhancing value for its shareholders. Hence Pantai Bharu has been managed in a professional manner with strong adherence to ethics and values since its inception in 1978. To ensure Pantai Bharu remains on track towards greater success, we are commited to improve the performance of our staff through continuous training, capacity building and ability enhancement. We believe any organisation is only as good as the people running it. |
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"We are responsible corporate citizens" |
| As a business entity, profibility is a primary objective for Pantai Bharu. But this is never a reason to shun our role as a responsible corporate citizen. The welfare and well-being of society is always close at heart. This is clearly manifested by Pantai Bharu's support and contribution for various community initiatives and institutions for society at large. |
