2018 has seen another year of positive momentum in Kia’s brand value. The brand
continues to be a key asset for the business, gaining traction with consumer’s
around the world. The investments that Kia is making in future mobility, design,
product and capacity are creating strong foundations for a bright future for Kia’s
brand and business.
Starting from 2005, the company has been engaged in enhancing the brand power
and improvement of the company reputation through the brand slogan of “The
Power to Surprise,” with continued efforts for innovation in product development,
communication, sales, services, and other customer-related activities.
Interbrand Best Global Brands 2018
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